UNIDENT
Co-founder of a dental booking SaaS, unident.ca (site retired)
The problem
Dental offices needed a better way to handle bookings, so we set out to build that as a dedicated SaaS product.
What I built
As co-founder I designed and built the student portal, clinic onboarding flows and landing page, taking it from idea to first paying client. I validated demand before building through user interviews, market research and paid ad tests, then used the findings to cut scope and reshape positioning. That work won Best Pitch and Best Business Model at Guelph's Wood Centre.
Outcome
The pilot proved the product could get paying customers, but we saw a bigger opportunity. We spun UNIDENT down and pivoted into an SMMA and AI-integration model for dental offices, which is more profitable and more directly useful to the clients.